Healthy Eats - A Food Delivery App
Introduction
Healthy Eats is a food delivery service that aims to be convenient, healthy and tasty. The purpose of this project was to get a better understanding on the topic of, “Taking care of one’s health”. The problem I was trying to solve was, “People don’t have time to improve or maintain their health.”.
Research
We want to know what motivates or discourages people to improve their health and what keeps them motivated so that we can show and encourage more people to improve their health.
Competitive Analysis
After analyzing competitors in the industry, it was time to discover the habits of users and empathize with them through 1 on 1 interviews.
Number of Participants: 4
Age Range: 22-55
Define
After conducting interviews, it was time to make sense of it all. I began synthesizing data by grouping notes and post-its that have similar content. I looked for patterns and labeled those groups.
Affinity Map
Point of Views and How Might We
I’d like to explore ways to help middle aged, full-time workers with family responsibilities improve their health mentally and physically. Due to being less likely to have enough time to improve their health.
How might we make time for middle aged full-time workers with family responsibilities improve their health?
I’d like to explore ways to help full-time students that are overwhelmed with their daily schedule+routine increase their motivation to improve their health because they struggle with not finding the energy+drive to get to their health goals.
How might we motivate full-time students that are overwhelmed with their daily schedule+routine improve their health?
I’d like to explore ways to help health conscious young adults who are actively taking care of their health to maintain their healthy habits. Due to their likely struggle of keeping healthy habits when outside circumstances change.
How might we help maintain the healthy habits of health conscious young adults that are already actively taking care of their health?
To improve people’s health.
To make it easy to use for everyone, everywhere.
To inspire and motivate.
Project Goals
Using figma, I created a sitemap for Healthy Eats. Starting with the navigation menu and working my way to each screen.
Sitemap
Task flows
Place an order for a healthy meal.
Take a food preference quiz.
User flows
With the taskflows completed, I now created my userflows that translates my user’s needs and goals into steps inside of my app. This allows me to understand what needs to be designed, built, tested, and validated.
Ideate
Low-Fidelity Wireframes
Using Figma, I began designing my wireframes.
Mid-Fidelity Wireframes
With Figma, I further developed my wireframes.
Moodboard
Using Figma, I created a concept I wanted for my app.
Core Values:
Fresh: We deliver the highest quality natural and organic foods.
Tasty: We select a wide variety of dishes to satisfy our customers.
Compassionate: We guide, encourage and support healthy eating. We aim to improve customers overall health. We are customer obsessed; we build the business and brand around the customer.
Reliable: We are reliable and beneficial for customers.
Trustworthy: We are reliable and beneficial for customers.
UI Kit
By creating a UI Kit, I created Healthy Eats app guideline.
Final Design
High-Fidelity Wireframes
I created a high-fidelity click-through prototype.
Prototype
Test
With my prototype up and running, it was time to validate and test my product and then make any necessary iterations.
Reflection
I designed an app focused on improving people’s health. My research goal was to understand what motivates individuals to make healthier choices and what sustains that motivation, allowing us to inspire more people to prioritize their well-being. Through this project, I deepened my knowledge in product thinking, interaction design, leadership, and UX research, gaining valuable insights into user behavior and engagement.